A lot of businesses are curious as to exactly what SEO is. SEO is search engine optimisation, which can have you dominate Google and bring in lots of visitors to your website.

Let’s assume you don’t even have a website, let alone domain yet. It is important to find a domain that is short and snappy and easy to remember. If you can avoid doing so, try not to put hyphens in the name. You may wish to have a top keyword in the domain but only do this if it fits easily.

Once you have your new domain name you will want a website. Your website and its structure will largely depend on what it is being used for. Blogs are highly favoured by Google at present, and are something to take advantage of. Google favours fresh content and blogs provide just that. If you’re going to be using a CMS (content management system) do your research into how easy they can be made SEO friendly. WordPress is perhaps the best option to look at.

Be aware of using meta tags as they certainly don’t have the kind of effect on SEO they used to. Do use them, but stick to a small amount of keywords and make sure those keywords appear on the page. Also put a meta description which should be written for human eyes as this is the text that Google displays as the extract from the site.

Internal linking is vital and using keyphrases in the anchor text is an excellent SEO method. If your primary navigation does not include links to every “key” page you should add some secondary navigation to the page footer. Be wary of using Flash- and if you do, ensure hard links are present to compensate. If there is content you don’t specifically want the whole internet to see, then use robots.txt as follows:

User-agent: * Disallow: /

This prevents spiders from listing certain pages and documents.

These are some of the basic, but important parts of SEO- good luck!

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