As the established market leader of the search industry, Google is considered the highest standard in search. Nonetheless, google has come under fire over the past few months for offering sub-par search results, full of webspam and useless, sometimes even duplicate, information.

Unwilling to lose any more of its share of the market to rising rival Bing, Google has become swift and forceful in its reaction to these criticisms. In multiple press releases and blog posts, officials from Google have guaranteed the frustrated public that the company takes the quality of its search results quite seriously.

In February of 2011, Google launched its strongest attack yet in the battle against webspam, launching key adjustments to its search algorithm. Matt Cutts, an engineer at Google, explained in a blog post that the updated algorithm will reduce the rankings of sites that offer users small to no value or merely copy content from other web-sites. By demoting these low-quality web sites, often known as “content farms”, Google places a preference on websites containing beneficial, original content. According to Cutts, the switch impacts practically 12 percent of queries, and will substantially impact the rankings of dozens of domains on a variety of keywords.

The effects of this announcement have reverberated throughout the Seo business, hitting some harder than others. As the adjustments are primarily centered on informational queries, most companies will not see a considerable effect on their rankings, and high-level blogs as well as other informational web sites may even see an improvement. Though Search engine optimization companies relying heavily on content farms for backlinks many see this news as basis for concern, firms utilizing a varied approach to Internet marketing should continue to see good rankings.

To the average user, these modifications will most likely be seen as a considerable improvement. With content farms cleared away from the top search results, users are going to be able to locate more relevant data more quickly, benefiting both the user as well as the sites that move into the top rankings newly vacated by the content farms. A lot more satisfying, relevant search results will ultimately lead to a healthier Search engine optimization industry, as an improved user experience is likely to encourage consumers to bring much more queries through the search engines.

As search engines still evolve to offer the most effective doable outcomes, Search engine optimization professionals will will need to stay alert in order to keep up with the changes and continue to provide their clients top rankings. Seo is far more than just a numbers game. As the focus on top quality increases, the science and art of Search engine optimization will need to merge, and we will see the true masters of the industry rise to the top.

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