Ranking in Yahoo used to be very important as it was the No 1 search engine preferred by people worldwide. Today though, Yahoo has dropped to being the No. 2 search engine and is fast being overtaken by Baidu.

Yet many still find it crucial and useful to improve search ranking in Yahoo, especially in Asia. It’s because most Internet users in Asia prefer to use Yahoo over Google. For example, in Singapore over 20% of one’s free search traffic can come from Yahoo. Therefore ranking high in Yahoo is still worth the time and effort.

In order to speed up your Yahoo ranking you have to consider a number of things. The following are some simple tips you must consider if you want to learn how to improve search ranking in Yahoo effectively and fast.

1. Create lots of backlinks. Yahoo loves backlinks and is not much fussy when it comes to their quality. Quantity matters more than quality in Yahoo. On the other hand, Google is very particular about the quality of backlinks. Sites that have thousands of backlinks can outrank those with less in Yahoo, but Google is a different story.

It is essential to go for quality backlinks if you want to see long term results in search engine ranking. You can use content articles to make backlinks and not low quality links, which is an effective way to improve search ranking in Yahoo.

2. Use XML. Remember Yahoo is slow and lazy so you have to assist it by making its life easier. Both Yahoo and Google love XML site maps but Google does not reply on them where Yahoo being a bit more lazy than Google does.

Yahoo utilizes XML site maps more frequently than Google so that it will know what new pages have been updated or added on the site. It is important to make an XML sitemap for your website, and add a robots.txt file to help search engine spiders locate your XML sitemap.

Another thing you can do to improve search ranking in Yahoo is to make a Yahoo Sitemaster account. Letting Yahoo know the sitemap location will “wake it up” and make the ranking process faster.

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